Built by a Thai-Canadian woman who figured out how this industry really works and decided to stop keeping it to herself. Soft Launch Collective is the warm, honest, no-gatekeeping community for producers who are ready for what's next.
I'm Thai-Canadian, and I built a 15-year career in games production across mobile, console, AAA, and live ops, most recently as Lead Producer at Netflix Games. I did it without a roadmap and without many people in the room who looked like me.
I figured out how this industry really works. The things nobody tells you. The unwritten rules. The stuff that actually moves careers forward. And I decided to stop keeping it to myself.
That's what Soft Launch Collective is built on. The real stuff, for the people this industry wasn't originally built for. Come join us. 🌸
Whether you're just starting out, pushing for a promotion, or building a better team — there's a place for you here.
Small, warm, live programs for producers who are ready for what's next. Level Up in January 2027. Production 101 coming June 2027. Max 10 people per program.
See what's coming →Publisher-side perspective on how games really get made, greenlit, and shipped — across mobile, console, and AAA. The stuff nobody talks about publicly.
Join the list →Mentorship, community, and honest conversations about navigating and advocating for yourself in a tough industry — at any team size, any platform.
Get involved →Senior production support without the full-time hire. Especially valuable for mobile studios scaling to console, or teams whose process stopped keeping up with their headcount.
Let's talk →Part of every production audit — because a process that ships games at the cost of your people isn't a good process. Team health assessment, sustainability review, and a real plan to fix it.
Let's talk →Simplify your production tooling, build a real AI strategy for your team, and make JIRA transitions actually manageable — whether you're a team of five or five hundred.
Get in touch →Resume reviews, interview prep, and honest guidance for producers, and designers making the jump into production — or from mobile into console AAA.
Join the waitlist →The "What's Next" Package — resume review, LinkedIn audit, one coaching call, and 30 days async support. $297 CAD. For producers in the first 90 days after a layoff. No proof required. I trust you.
Learn more →✨ Join the Soft Launch Collective community
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